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How to Avoid Common Cash Flow Management Mistakes

Written by prositesfinancialAug 17 • 2 minute read

Cash flow is crucial to the survival of your business. Managing money is an essential skill that every entrepreneur must hone as their business grows, but cash flow challenges can arise for a variety of reasons. Cash flow issues can be caused by miscalculations, forced growth, problems collecting payments, inadequate planning for financial challenges, and more. Below are common cash flow mistakes you should avoid if you want to run a thriving business.

Understand that Cash Does Not Equal Profits

One of the most common mistakes is assuming that your cash on hand equals your profits or vice versa. You should never assume that because your business has money in the bank, you have made a profit and can freely spend the funds. If your company makes profits, you should use it to cover priorities like tax liabilities, asset purchases, and loan repayments before allocating it to more growth-focused initiatives. Profits can also help to pay dividends to shareholders in a limited company.

Monitor Your Financial Statements

With prompt financial reporting, businesses can monitor their financial statements within a specified period. As a result, business owners have detailed insight into their everyday business expenses. Stakeholders and investors can also use a cash flow statement to gauge your company’s value. When you do not monitor your financial statements routinely, you may end up misinterpreting your company’s progress, resulting in bad decisions that may affect your business in the long run. When your financials are reconciled frequently, you can make good future predictions of your future cash flow and earnings.

Prepare for the Lean Periods

Rainy days are bound to occur for your business. You may not get payments on time, lose clients during a crisis, or have to invest suddenly in costly equipment repairs. When these unexpected expenses are combined with inadequate financial reserves, your business may be on the brink of bankruptcy. Setting aside cash reserves of at least three to six months of your company’s regular expenses is essential. Analyzing your financial statements will help you discover your business’ needs and the money you need to save.

Develop a Budget

Your business must have a budget to guide its spending. However, your budget should not be too restrictive or rigid, but instead serve as a spending plan to regulate your cash flow. If you overspend on a specific category, you will know what category to take the cash from that month to help cover this shortfall. Having a budget is the best way of preventing impulse spending and keeping more money in the company.

Be Realistic About Future Sales

As a business owner, it can be easy to overestimate your future sales performance, which can affect cash flow. The ability to anticipate cash flow drops can work wonders for any business owner financially and mentally. No one wants to suddenly discover that they lack the money to hire crucial employees or fund emergency equipment repairs. You need to be realistic with sales projections, and if you discover after a few months that you were off target, you should revisit these targets and adjust them.


For your company to thrive, you must have a firm handle on the money entering and exiting your business. Good cash flow management guarantees adequate cash to pay employees on time, fulfill orders, purchase inventory, and plan for strategic growth. Effective cash flow management will prevent businesses from overspending and support the company’s long-term prosperity. If you’re struggling with cash flow management, consider reaching out to an experienced financial professional for guidance and support.

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